THE PAYMASTERS NOW WRITE THE CHEQUES
A 2026 companion to a 2016 column on induction, lampoon and the funded press
Ten years ago I wrote that I had stopped sending letters to the local papers. They published abusive copy under my name and refused the letters that were not abusive — the ones that argued for small government and limited spending. I am not a social conservative. I am an economic one. When I spoke to the journalists they seethed. I said then that the problem was smaller than “the culture of the left.” It sat in how journalists were inducted, how they were trained, what the work pressures were, and who paid them.
The antecedents have not aged. They have been institutionalised.
In 2016 the paymasters were proprietors, advertisers and the social set that sets the newsroom temperature. In 2026 the Commonwealth has joined them as a direct employer of private newsrooms. That is not a metaphor. It is a line item.
Direct endowments
The Albanese government’s News Media Assistance Program now puts nearly one hundred million dollars in grants through the news sector. The centrepiece is the Journalism Assistance Fund: $67.6 million, GST exclusive, paid as a wage subsidy of $13,000 a year — $39,000 over three years — for each eligible full-time journalist producing “core news” online. Applications opened in November 2025 and closed in twenty-eight days because the money was gone. One hundred and eighty-five publishers were funded. More than two thousand journalists now have a slice of their salary underwritten by the taxpayer through to June 2028.
The largest cheques did not go to the bush weekly that cannot pay a cadet. They went to the mastheads that already cover Canberra. Nine, through Fairfax Media and Nine Entertainment, took about $16.1 million. Seven took $5.6 million. West Australian Newspapers took $4.1 million. The Conversation, Private Media, Capital Brief, The Daily Aus and Mamamia were on the list. Opinion and editorial are formally excluded from the eligible content. That is a neat distinction on paper. In a newsroom it is the same payroll.
There is more. A News Innovation Fund of up to $31.5 million. A $12 million News Media Relief Program before that. Thirty-three million over three years for the Australian Associated Press. A mandated $3 million a year of Commonwealth advertising into regional newspapers. And in August 2026 Parliament passed the News Bargaining Incentive: a 2.5 per cent charge on the Australian digital advertising revenue of Google, Meta, TikTok and LinkedIn unless they strike commercial deals with local publishers. The Treasury’s own papers put the flow at $200–250 million a year if the platforms deal, and more if they do not and the charge is collected and redistributed. The old Bargaining Code let a platform walk away by dropping news. The new law closes that door. The state now sits between Silicon Valley and the Australian newsroom as allocator.
Jobs in the communications portfolio
The public payroll around all of this has not shrunk. For 2026–27 the ABC is appropriated $1.288 billion from government, with average staffing of 4,454. SBS takes about $367 million from government, with staffing a little under 1,370. Together the two public broadcasters draw roughly $1.65 billion a year from the taxpayer. That is before a single Journalism Assistance Fund dollar is counted.
Inside the portfolio itself the Department of Infrastructure, Transport, Regional Development, Communications, Sport and the Arts is budgeted at 2,264 average staff in 2026–27, up from 2,172. The Australian Communications and Media Authority rises from 704 to 731. The portfolio as a whole sits at about 13,380. That is the official communications machinery — the people who write the grant guidelines, assess the applications, administer the bargaining incentive and explain why none of this is influence.
It is not only Canberra. Queensland’s government communications, media and marketing workforce has been counted at 1,260 — more PR officers than disability support workers in that state, and more than the number of working journalists the Australia Institute found living in Queensland. The Commonwealth has spent the last four years converting contractors into public servants and adding roles. Communications is one of the occupations that grows when government grows. Public relations professionals nationally are projected to keep growing faster than the labour force as a whole. The induction I described in 2016 now has a career path, a classification and a superannuation scheme.
What the 2016 column already knew
The left learned that lying about an opponent and lampooning him limits his success. That was true of Palin and Abbott. It was true of Kennett, Newman and O’Farrell. It remains the method. A conservative who talks about spending is still a cartoon. A government that writes the wage subsidy is a friend of public-interest journalism.
They also learned that a figure they support can be excused almost anything if the blame can be diverted. In 2016 the published letter was a call to arms dressed as an excuse note. The form has not changed. The subject has. Do not blame the grant for the coverage. Do not blame the minister for the masthead. Do not blame Islam, we were told then; do not blame the endowment, we are told now. The Communications Minister says the support is “not conditional on what stories are written,” and that to suggest otherwise is an insult to journalists. That is the same sentence every patron has used since Whitlam made the first introductions.
When Chinese cash helped roll Howard in 2007, I wrote that China had gone too far, and that there was nothing new about Carr or Dastyari — both bought and paid for, as the ALP had sought communist support since Whitlam. The Liberals, I said, probably had similar problems among the fifty-five bed-wetters. The phrase outlived the parliament. It is still the insult conservative factions throw at one another. What it named was hesitation: the habit of keeping options open until after they have ceased to be options. Turnbull did not temporise. He dithered. The party that replaced him has not recovered a reputation for limited government. It has recovered a talent for internal weather reports.
The Daily Mail headline I called a misjudgement of Malcolm Farr proportions was a small instance of a large habit: extract the line that flatters the room, bury the question that does not. Bolt was right to put the question then. The questions now are simpler, and still unwelcome. Who signs the journalist’s wage? Who writes the grant guideline that defines “core news”? Who sits in the communications portfolio and calls that independence?
Small government, still
I have not become a social conservative in the decade since. I still believe government should be smaller and spend less. A state that part-pays two thousand private journalists, fully pays four and a half thousand at the ABC, and staffs a communications portfolio in the thousands, is not a small state. It is a state that has decided the press is a service to be procured.
The local papers that would not print a non-abusive conservative letter did not need a grant program to teach them the lesson. They already knew which letters were safe. The grant program does not invent that instinct. It funds it, professionalises it, and calls the result diversity.
For some, in 2016, the Sex Party had more credibility. The joke has worn. Credibility now belongs to whoever is not on the payroll — and to the reader who still notices when the abusive letter is printed and the other one is not.


